Seven years across creative direction, brand systems, fashion design, UX/UI, marketing, and GoHighLevel automation — moving through the Philippines, UAE, Saudi Arabia, and Australia. The list below is the working file, updated as projects ship.
Most creative directors come up through graphic design. I came up through fashion design and accessories, picked up UX/UI in product, moved into brand systems and creative direction — and learned the marketing automation that connects the work to revenue.
Three F&B brands. One creative language. From freelance ID system to the Creative Director seat — and spearheaded the group's website project end-to-end.
Brand systems now run by marketing, operations, and digital — without me in the room.
Identity for a modern carinderia — naming sensitivity through packaging, plus the website I spearheaded and designed the live UI for. Anchored by the Vinta Fiesta launch.
A brand book the team opens weekly. A launch the city showed up for.
Flagship identity under Tablo Group — mark, type, palette, voice. Designed the menu and spearheaded the uniform end-to-end: design, production, and the team's implementation guide.
Coherent across menu, uniform, signage, web, and the Tablo 6th Anniversary campaign.
An evening-leaning sister to Tablo Kitchen. Distinct enough to sit beside it. Quiet enough not to compete.
Two restaurants. One operational DNA. Two unmistakably different rooms.
Marketing direction and a full GoHighLevel build for an Australian industrial group — funnels, automations, and the pipeline systems that keep enquiries moving without manual chase.
Funnels live. Automations running. Sales pipeline tracked end-to-end inside one platform.
Two and a half years steering marketing for an Australian accountancy firm — campaigns, content, and the systems that turn enquiries into clients.
Steady client growth on a part-time mandate. Proof that the right systems beat headcount.
Seven months in Dubai. In-house apparel and accessory design for the Parisian house's Gulf operation.
Production-ready designs on schedule — tuned for global standard and Gulf retail.
Three months helping a Saudi founder stand up his startup marketing agency from zero — branding, proposal templates, the new-business deck, and the marketing services his first clients paid for.
An agency live and selling. Top wins inside a quarter: LIDE Saudi Arabia (full social-media platform setup) and Earadat (Saudi creative consumer brand).
Two years, four months. Interaction, interface systems, and the production craft that ships software.
Product surfaces shipped. A component library that outlasted the project queue.
A year of embroidery and brand-correct graphics for an Australian workwear chain — production-ready, every week.
Uniform programs shipped at pace across trades, industrial, and corporate.
A short, fast freelance run on marketing and retail graphics for the active footwear brand.
Tight cycle. Brand-correct output. Done.
A year on the Regatta accessories team — design and technical specs for the lifestyle line.
Ranges shipped through nationwide retail and ecommerce.
First in-house design role. Accessories for one of Southeast Asia's largest fashion retailers.
Shipped across a country-wide retail footprint.
