About

THE HUMAN PART.

One creative director. Seven years. Four countries. Zero account managers.

Chloe Grace B. · Manila

Hello

I’m Chloe.
A creative director who happens to be good with systems.

I’ve led creative for brands across four countries — Tablo Group, VINTA, Balmain Paris, Saddle Agency KSA, TIG Australia, Northwest Accountancy, Penshoppe, Regatta, Getaka Labs, and more. The work spans creative direction, brand identity, fashion design, UX/UI, marketing automation, and editorial.

I work directly with founders and brand leads. No agency layer. No decks that take three weeks to write. The deliverable is the brand book, the campaign, the site — and the call where we figure out what to do next.

I stay on top of what’s new in design and tooling. Not because it’s a trend — I can’t help it. The toolkit changes, the taste compounds, and the work gets faster without getting cheaper.

Chronically tinkering. No cure. Excellent side effects.

How I work

Direct, by design.

Every brief I take, I’m the one on the call. I’m the one in the file. I’m the one who hits send. That cuts the telephone game agencies are built around — and lets me move at the speed founders actually need.

It also means I’m honest about scope. If a project needs two more sets of hands, I bring them in and stay accountable. If it doesn’t, you don’t pay for them.

Editorial, not corporate.

I came up in fashion and editorial. That’s the muscle that’s strongest — restraint, rhythm, pacing, the willingness to leave white space alone.

The brands I work with want to read as serious without reading as boring. They want clarity without losing personality. That tension is most of the job.

What I do

Craft

Creative Direction
Brand Identity Systems
Fashion Design (Apparel + Accessories)
UX/UI · Product Design
Marketing & Growth Systems
Marketing Automation
Editorial & Art Direction
Campaign Concepting
Photography Direction
Packaging
Web Direction
Brand Books & Toolkits

Systems

Figma · Adobe CC · Procreate
GoHighLevel — funnels, workflows, pipelines
Next.js · Webflow · Framer
Notion · Linear · Slack
AI tooling for production speed

Voice

First-person, never agency-speak
Editorial rhythm — one idea per line
Clear pricing, clear scope, clear handoff

Track

The seven-year version.

2025 – Present
Creative Director · Tablo Group
Manila · Hybrid
Lead the creative vision across three F&B brands — Tablo Kitchen X Café, VINTA Modern Carinderia, and Tablo Bistro.
2024 – 2025
Brand Designer · Tablo Group (Freelance)
Manila
Built the visual identities of three F&B concepts from scratch — logos, type, color, voice, packaging, signage, and web.
2024 – 2025
Marketing Manager & GoHighLevel Specialist · TIG Australia (Freelance)
Sydney · Remote · 1 yr 7 mos
Marketing direction and a full GoHighLevel build for an Australian industrial group.
2023 – 2025
Marketing Manager · Northwest Accountancy (Part-time)
Australia · 2 yrs 6 mos
Marketing strategy, campaigns, and the systems that turn enquiries into clients.
2022 – Present
International Creative & Marketing Specialist · Freelance
Remote
Independent creative work with founders and brand leads across APAC and the Gulf.
2023
Fashion Designer · Paris Group (Balmain Paris)
Dubai, UAE · 7 months
In-house fashion and fashion-accessory design for the Balmain Paris portfolio in the Gulf market.
2023
Marketing Director · Saddle Agency (Contract)
Saudi Arabia · Remote · 3 months
Stood up a Saudi founder's startup marketing agency — branding, proposal templates, deck, and the first-client services.
2021 – 2023
UX/UI Designer · Getaka Labs
Philippines
Interaction and interface design across the studio's product portfolio.
2022 – 2023
Embroidery Graphic Designer · Totally Workwear (Freelance)
Melbourne, Australia
Embroidery and graphic design for the Australian workwear chain.
2022
Graphic Designer · World Balance / CHG Global (Freelance)
Philippines
Marketing and retail graphics for the World Balance footwear brand.
2020 – 2021
Accessories & Technical Designer · Regatta
Philippines · Golden ABC, Inc.
Accessories design and technical product specs for the lifestyle apparel line.
2019 – 2020
Accessories Designer · Penshoppe
Philippines · Golden ABC, Inc.
First in-house design role, on the accessories team for Southeast Asia's largest fashion retailer.
2018
Photographer Intern · Nice Print Photo
Philippines · 3 months
Where it started — a photography internship that taught the eye before the software did.